1 to 1.5 years full-time
3 years part-time
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.
Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.
|3068||Graduate Certificate in Marketing||Gold Coast, Nathan, Online||Trimester 1 and Trimester 2|
|5629||Master of Marketing (this program)||Gold Coast, Nathan, Online||Trimester 1 and Trimester 2|
Note: Progression through this program suite is dependent upon satisfying admission requirements.
The Master of Marketing is offered full-time and part-time at the Nathan and Gold Coast campuses. This program is also offered online. You may choose to study courses at other campuses, online or a combination of both if or where the program structure allows.
Students may take a reduced study load. You will be classed as a part-time student if you enrol in less than 30 credit points per trimester.
From 2017, to be classed as a full-time student, you are required to enrol in a minimum number of credit points each standard study period. The minimum credit points for full-time enrolment in this program is 30 credit points.
Trimester 1 and Trimester 2 are deemed standard study periods. As Trimester 3 is a non-standard study period, continuing students moving from one year to the next will not be required to study during this trimester to be eligible for student income support.
Domestic students who commence in Trimester 3 may be eligible for student income support from the onset of study provided they are enrolled full-time in this study period.
Please refer to the Australian Government website for more details.
Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.
The Master of Marketing is accredited by the Australian Marketing Institute.
The indicative annual tuition fee is calculated based on a standard full-time study load which is usually 80 credit points (two full-time trimesters).
The indicative annual tuition fee is based on current conditions and available data and should only be used as a guide. These fees are reviewed annually and are subject to change.
|Year of study||Fee category/Band||Fee per CP||Tuition fee 80cp|
|2019||Fee Band 25.5||$318.75||$25,500.00|
|2018||Fee Band 25.0||$312.50||$25,000.00|
If a postgraduate student changes to a different program they will be subject to the approved program fee for the trimester in which they are enrolled.