4 years full-time
For Continuing Students Only
Students who commence this program in 2018 must undertake a full-time study load.
Combining your business degree with public relations and communication will give you enhanced analytical, decision-making and communication skills, which are highly valued by employers. You will develop an understanding of the relationships in business, industry, government and service organisations and the communication skills needed to manage these complex and dynamic interactions.
In the communications component, you will study introductory courses in public and media relations, along with specialised courses in crisis communication, political campaign management and communication, speech writing and other forms of public writing. You will also have the opportunity to be placed into formal, assessed internships, which will help you sharpen your skills and make valuable contacts with potential employers.
Through the Bachelor of Business you will gain a solid foundation in all aspects of business and develop an understanding of the social, cultural and political dimensions of business. You will enhance this knowledge with further expertise and experience in your areas of interests.
This program is offered full-time and part-time on-campus at the Gold Coast and Nathan campuses. You may choose to study courses at other campuses if or where the program structure allows.
As a full-time student, you will generally attend 9-12 hours of scheduled classes per week throughout the trimester. As a part-time student, you will generally attend 3-6 hours of scheduled classes per week. Classes may be scheduled during the day and evening throughout the week.
To be classed as a full-time student, you are required to enrol in a minimum number of credit points each standard study period. The minimum credit points for full-time enrolment in this program is 30 credit points.
Trimester 1 and Trimester 2 are deemed standard study periods. As Trimester 3 is a non-standard study period, continuing students moving from one year to the next will not be required to study during this trimester to be eligible for student income support.
Domestic students who commence in Trimester 3 may be eligible for student income support from the onset of study provided they are enrolled full-time in this study period.
Please refer to the Australian Government website for more details.
Students are required to complete at least one Public Relations Internship. The School of Humanities, Languages and Social Science has long-term partnerships with PR houses and consultants and organisations with PR needs in the commercial, political and community fields. Many students who complete the internships are offered ongoing work in the area.
You will be prepared for a career in the media, public education, commercial communication, arts and leisure management, or interactive media. Opportunities exist for careers in the public, private and not-for-profit sectors.
Depending upon your choice of Business major, you may be eligible for admission to one or more of the following professional bodies:
These fees are only applicable to domestic students who are not Commonwealth supported including:
|Year of study||Fee category/Band||Flat fee|
|2019||Withdrawn UGRD (DOM)||$0.00|
Eligible undergraduate fee-paying students may defer their tuition fees by taking out a FEE-HELP loan which is part of the Higher Education Loan Program (HELP). Payment of the loan is via the taxation system when income reaches a specified level.