Bachelor of Digital Media

Program code


Available at


Gold Coast

Mount Gravatt


South Bank





3 years full-time
equivalent with advanced standing + 2 or 3 trimesters FT

Credit points


Admission requirements

  • Higher Diploma in Commercial Design from Chinese University of Hong Kong
  • Higher diploma or associate degree and portfolio



IELTS (Academic) (more)

Offered in

Trimester 2

Why choose this program?

This program will enable students who have graduated from Chinese University School of Continuing and Professional Studies with a Higher Diploma in Commercial Design (or equivalent qualification from other institutions that is recognised by Queensland College of Art) to undertake further studies with Griffith University and complete the Bachelor degree.

The Bachelor of Digital Media with the Graphic Design major is an additional 80 credit points of study on top of a Higher Diploma or associate degree program in design related studies. The program is delivered in Hong Kong by teaching staff of Queensland College of Art who teach the same content in Australia.

The content integrates design theory and practice in a studio environment. Design practice, and the global framework in which it exists, is critiqued, with reference to movements such as metadesign and design futures. Studio teaching develops student abilities and provides students with the knowledge and skills essential to gain employment. By expanding their knowledge of design thinking and the process of design, and by questioning the role of designers, the program encourages life-long future learning.

Attendance information

This program is offered full-time and is available to Hong Kong students only.

Students will attend a series of end-on-end courses each of which is delivered over a four week period. The first week of each course will consist of 26 hours of lectures running over five days. This will then be followed by 13 hours of tutorial work which will be delivered over a three week period.

Professional recognition

The Design Institute of Australia recognises graduates of this award.

Pathways to further study

Graduates of this program may be eligible to apply for the Bachelor of Digital Media (Honours) (2081) or Master of Design Futures (5284).