Bachelor of Business

Program code

1314

Available at

Nathan

Gold Coast

Mount Gravatt

Logan

South Bank

Online

Offshore

Other

Duration

Advanced standing plus 2 or 3 trimesters full-time

Credit points

240

Admission requirements

  • Related Associate Degree or Higher Diploma

    (more)

6.5

IELTS (Academic) (more)

Offered in

Trimester 2

My details

Programs change over time. Course lists and requirements are specific to the year you started studying.

The Griffith Academic Calendar is changing in 2017. It is moving from semesters in 2016 to trimesters in 2017. In considering your study options you will need to select semester for 2016 and prior years and trimester for 2017 and onwards. Find out more on the Griffith Academic Calendar.

 

To be eligible for the award of Bachelor of Business(BBus) which is offered in Hong Kong, a student must acquire 240 credit points as prescribed below:

  • Option 1:
    • gain 120 credit points of advanced standing
    • gain 120 credit points for courses offered by the Griffith Business School in Hong Kong, including:
      • one 60 credit point major, and
      •  60 credit points for a second major or 60 credit points of listed electives
    • gain at least 60 credit points of courses at Year 3 level.

  • Option 2:
    • gain 160 credit points of advanced standing
    • gain 80 credit points for courses offered by the Griffith Business School in Hong Kong, including:
      • one 60 credit point major and 20 credit points of listed electives
    • gain at least 60 credit points of courses at Year 3 level.

This degree/s may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words 'This award was achieved with Distinction' will be recorded on the testamur and will appear below the conferral date of the award.

Australian Qualifications Framework (AQF) Level and Type

The Australian Qualifications Framework (AQF) is the national policy for regulated qualifications in Australian education and training. This qualification is accredited as an AQF Level 7 - Bachelor Degree.

Program learning outcomes

Program Learning Outcomes communicate to the community the value of the Griffith educational experience as benchmarked against national qualification standards.

Program Learning Outcomes for this award describe the knowledge, skills and the application of knowledge and skills you will acquire through studying the Griffith program of your choice.

Program Options

Option 1: Students who have completed an Associate Degree in Business or equivalent
Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 120
Tri 1,2 or 3   Major   AND 60
Tri 1,2 or 3   Second major  60
OR
Tri 1,2 or 3   Listed electives  60
Option 2: Students who have completed a Higher Degree in Business or equivalent
Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 160
Tri 1,2 or 3   Major   AND 60
Tri 1,2 or 3   Listed electives  20

Option 1

Students who have completed an Associate Degree in Business or equivalent must complete the following courses for the Event Management major.
Trimester Course code Course title CP
Tri 2 2199THS Event Management Principles  10
Tri 3 2191THS Managing Projects in the Service Industries  10
Tri 3 3094THS Facility and Venue Management  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3093THS Conference and Convention Management  10
Tri 2 3195THS Event Evaluation (capstone course) 10

Students must complete the following courses:

Trimester Course code Course title CP
Tri 1,2 or 3   Marketing major (see Note 1) (see below) 60
OR
Tri 1,2 or 3   Listed electives (see below) 60

Note 1: The Marketing major is only available to students who have completed an introductory Marketing course in their sub-degree. Please contact your Program Director for advice.

Marketing major

This major is only available to students who have completed an introductory marketing course in their sub-degree. Students are advised to contact the Program Director for advice before completing this major.

Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3098MKT Marketing Strategy and Metrics (capstone course) 10
Listed electives

Students must complete 60 credit points from the following courses:

Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 2 2098THS International Tourism and Hotel Management Principles  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 3 2194THS Hotel Distribution and Sales  10
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3191THS Managing Hospitality Service Experiences  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3099THS Career Development  10

Option 2

Students who have completed a Higher Diploma in Business or equivalent must complete the following courses for the Event Management major
Trimester Course code Course title CP
Tri 2 2199THS Event Management Principles  10
Tri 3 2191THS Managing Projects in the Service Industries  10
Tri 3 3094THS Facility and Venue Management  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3093THS Conference and Convention Management  10
Tri 2 3195THS Event Evaluation (capstone course) 10
Listed electives

Students must complete 20 credit points from the following listed electives:

Trimester Course code Course title CP
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3191THS Managing Hospitality Service Experiences  10

Option 1

Students who have completed an Associate Degree in Business or equivalent must complete the following courses for the Management major.
Trimester Course code Course title CP
Tri 2 2198IBA Business Processes  10
Tri 3 2095EHR Organisational Behaviour  10
Tri 3 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3197IBA Management Strategy and Decision Making  10
Tri 2 3096IBA Management Problem Solving (capstone course) 10

Students must complete the following:

Trimester Course code Course title CP
Tri 1,2 or 3   Marketing major (see Note 1) (see below) 60
OR
Tri 1,2 or 3   Listed electives (see below) 60

Note 1: The Marketing major is only available to students who have completed an introductory Marketing course in their sub-degree. Please contact your Program Director for advice.

Marketing major

This major is only available to students who have completed an introductory marketing course in their sub-degree. Students are advised to contact the Program Director for advice before completing this major.

Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3098MKT Marketing Strategy and Metrics (capstone course) 10
Listed electives

Students must complete 60 credit points from the following courses:

Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 2 2098THS International Tourism and Hotel Management Principles  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 3 2194THS Hotel Distribution and Sales  10
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3191THS Managing Hospitality Service Experiences  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3099THS Career Development  10

Option 2

Students who have completed a Higher Diploma in Business or equivalent must complete the following courses for the Management major:
Trimester Course code Course title CP
Tri 2 2198IBA Business Processes  10
Tri 3 2095EHR Organisational Behaviour  10
Tri 3 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3197IBA Management Strategy and Decision Making  10
Tri 2 3096IBA Management Problem Solving (capstone course) 10
Tri 1,3   Listed electives (see below) 20
Listed electives

Students must complete 20 credit points from the following:

Trimester Course code Course title CP
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3191THS Managing Hospitality Service Experiences  10

Option 1

Students who have completed an Associate Degree in Business or equivalent must complete the following courses for the Marketing major.
Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 2 3096MKT Services Marketing  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3098MKT Marketing Strategy and Metrics (capstone course) 10

Students must complete the following:

Trimester Course code Course title CP
Tri 1,2 or 3   Second major (see Note 1) (see below) 60
OR
Tri 1,2 or 3   Listed electives (see below) 60

Note 1: Students must have completed the relevant introductory course in their sub-degree. Please contact your Program Director for advice.

Management major

This major is only available to students who have completed an introductory management course in their sub-degree. Students are advised to contact the Program Director for advice before completing this major.

Trimester Course code Course title CP
Tri 2 2198IBA Business Processes  10
Tri 3 2095EHR Organisational Behaviour  10
Tri 3 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3197IBA Management Strategy and Decision Making  10
Tri 2 3096IBA Management Problem Solving (capstone course) 10
Event Management major

This major is only available to students who have completed an introductory event management course in their sub-degree. Students are advised to contact the Program Director for advice before completing this major.

Trimester Course code Course title CP
Tri 2 2199THS Event Management Principles  10
Tri 3 2191THS Managing Projects in the Service Industries  10
Tri 3 3117THS Facility and Venue Management  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3093THS Conference and Convention Management  10
Tri 2 3195THS Event Evaluation (capstone course) 10
Listed electives

Students must complete 60 credit points from the following courses:

Trimester Course code Course title CP
Tri 2 2198IBA Business Processes  10
Tri 2 2195THS Interpreting Tourism Management Information  10
Tri 3 2095EHR Organisational Behaviour  10
Tri 3 2191THS Managing Projects in the Service Industries  10
Tri 3 2298THS International Food and Beverage Management  10
Tri 3 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3093THS Conference and Convention Management  10
Tri 2 3096IBA Management Problem Solving  10

Option 2

Students who have completed a Higher Diploma in Business or equivalent must complete the following courses for the Marketing major:
Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 3 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3098MKT Marketing Strategy and Metrics  10
Tri 1,2 or 3   Listed electives (see below) 20
Listed electives

Students must complete 20 credit points from the following:

Trimester Course code Course title CP
Tri 3 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3093THS Conference and Convention Management  10