Bachelor of Business

Program code

1314

Available at

Nathan

Gold Coast

Mount Gravatt

Logan

South Bank

Online

Offshore

Other

Duration

3 years full-time
equivalent with advanced standing + 2 or 3 trimesters FT

Credit points

240

Admission requirements

  • Related Associate Degree or Higher Diploma

    (more)

6.5

IELTS (Academic) (more)

Offered in

Trimester 2

My details

Programs change over time. Course lists and requirements are specific to the year you started studying.

 

For the award of Bachelor of Business(BBus) which is offered in Hong Kong, you must successfully complete 240 credit points comprised of:

  • Option 1: For students who have completed an Associate Degree in Business or equivalent:
    • 120 credit points of advanced standing;
    • 60 credit points for a major;
    • 60 credit points for a second major or 60 credit points of listed electives.
  • Option 2: For students who have completed a Higher Degree in Business or equivalent:
    • 160 credit points of advanced standing;
    • 60 credit points for a major
    • 20 credit points of listed electives.

Other program requirements

You must successfully complete:

  • at least 60 credit points of Level 3 courses (or higher)

This degree/s may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words 'This award was achieved with Distinction' will be recorded on the testamur and will appear below the conferral date of the award.

Australian Qualifications Framework (AQF) Level and Type

The Australian Qualifications Framework (AQF) is the national policy for regulated qualifications in Australian education and training. This qualification is accredited as an AQF Level 7 - Bachelor Degree.

Program learning outcomes

Program Learning Outcomes communicate to the community the value of the Griffith educational experience as benchmarked against national qualification standards.

Program Learning Outcomes for this award describe the knowledge, skills and the application of knowledge and skills you will acquire through studying the Griffith program of your choice.

Note: Students must check the prerequisite and incompatible requirements before selecting any course within this program.


Program Options

Students must complete one of the following options:

Event Management

Option 1: Students who have completed an Associate Degree in Business or equivalent

Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 120
Tri 1,2 or 3   Event Management Major   AND 60
Tri 1,2 or 3   Marketing Major  60
OR
Tri 1,2 or 3   Listed electives  60

Option 2: Students who have completed a Higher Degree in Business or equivalent

Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 160
Tri 1,2 or 3   Event Management Major   AND 60
Tri 1,2 or 3   Listed electives  20
Management

Option 1: Students who have completed an Associate Degree in Business or equivalent

Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 120
Tri 1,2 or 3   Management Major   AND 60
Tri 1,2 or 3   Marketing Major  60
OR
Tri 1,2 or 3   Listed electives  60

Option 2: Students who have completed a Higher Degree in Business or equivalent

Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 160
Tri 1,2 or 3   Management Major   AND 60
Tri 1,2 or 3   Listed electives  20
Marketing

Option 1: Students who have completed an Associate Degree in Business or equivalent

Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 120
Tri 1,2 or 3   Marketing Major   AND 60
Tri 1,2 or 3   Event Management Major  60
OR
Tri 1,2 or 3   Management Major  60
OR
Tri 1,2 or 3   Listed electives  60

Option 2: Students who have completed a Higher Degree in Business or equivalent

Trimester Course code Course title CP
Tri 1,2 or 3   Advanced standing   AND 160
Tri 1,2 or 3   Marketing Major   AND 60
Tri 1,2 or 3   Listed electives  20

You must complete the following courses:

Trimester Course code Course title CP
Tri 2 2199THS Event Management Principles  10
Tri 3 2191THS Managing Projects in the Service Industries  10
Tri 1 3094THS Facility and Venue Management  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3093THS Conference and Convention Management  10
Tri 2 3195THS Event Evaluation  10

You must complete the following courses:

Trimester Course code Course title CP
Tri 2 2198IBA Business Processes  10
Tri 3 2095EHR Organisational Behaviour  10
Tri 1 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3197IBA Management Strategy and Decision Making  10
Tri 2 3096IBA Management Problem Solving (capstone course) 10

You must complete the following courses:

Trimester Course code Course title CP
Tri 2 2095MKT Market Research  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 1 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3098MKT Marketing Strategy and Metrics (capstone course) 10
Event Management and Management listed electives (for students who have completed an Associate Degree in Business or equivalent)

You must complete 60 credit points from the following courses, including at least 20 credit points of level 3 courses:

Trimester Course code Course title CP
Tri 1 1393AFE Economics for Decision Making 1 (see Note 1) 10
Tri 2 2095MKT Market Research  10
Tri 1 2098THS International Tourism and Hotel Management Principles  10
Tri 3 2191MKT Advertising and Creative Strategies  10
Tri 1 2194THS Hotel Distribution and Sales  10
Tri 1 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3191THS Managing Hospitality Service Experiences  10
Tri 1 3092MKT Marketing Globally  10
Tri 2 3099THS Career Development  10
Event Management and Management listed electives (for students who have completed a Higher Degree in Business or equivalent)

You must complete 20 credit points from the following courses:

Trimester Course code Course title CP
Tri 1 3090MKT Digital and Social Media Marketing  10
Tri 1 3096MKT Services Marketing  10
Tri 1 3191THS Managing Hospitality Service Experiences  10
Marketing listed electives (for students who have completed an Associate Degree in Business or equivalent)

You must complete 60 credit points from the following courses, including at least 20 credit points of level 3 courses:

Trimester Course code Course title CP
Tri 1 1393AFE Economics for Decision Making 1 (see Note 1) 10
Tri 2 2198IBA Business Processes  10
Tri 3 2195THS Interpreting Tourism Management Information  10
Tri 3 2095EHR Organisational Behaviour  10
Tri 3 2191THS Managing Projects in the Service Industries  10
Tri 1 2298THS International Food and Beverage Management  10
Tri 1 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3093THS Conference and Convention Management  10
Tri 2 3096IBA Management Problem Solving  10
Marketing listed electives (for students who have completed a Higher Degree in Business or equivalent)

You must complete 20 credit points from the following courses:

Trimester Course code Course title CP
Tri 1 3198IBA Business Ethics and Corporate Governance  10
Tri 1 3094IBA Intercultural Management  10
Tri 1 3095THS Managing Risk in Tourism, Events and Hospitality  10
Tri 1 3093THS Conference and Convention Management  10