Integrated Marketing Communication (7209MKT)

To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion. This course examines the various factors that must be considered in planning, developing and implementing advertising and promotional campaigns and programs. Attention will also be given to the environment in which advertising and promotion operates and promotional decisions are made. Incompatible: 7604GBS OR 7604MKT - Integrated Marketing Communication This course is offered: Gold Coast Trimester 2 Night (Odd years) Day (Even years); Nathan Trimester 1 Night (Odd years) Day (Even years); Online in Trimester 1 and Trimester 2.

Course study information

Credit points (awarded)

10 (10)

Study level

Postgraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 1Online Trimester 1Online Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (42546) Open Friday 17:00 - 19:50
Weeks 1 - 5, 6 - 12
G42 3.04
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (47544) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (18069) Open Weeks 1 - 7, Mid-Trimester Break, 8 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (13787) Open Tuesday 18:00 - 20:50
Weeks 1 - 7, 8 - 12
N63 0.01
Business 3 Building
Nathan Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in one Class
Class (42519) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.
Class (40615) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (42527) Monday 12:00 - 14:50
Weeks 1 - 5, 6 - 12
G42 3.04
Griffith Business School
Gold Coast Campus