Market Research (7207MKT)

As the variety and complexity of problems facing marketers has increased in recent years, so has the need for information. This course enables participants to identify the marketing information needs of an organisation and to develop appropriate research to provide that information. It introduces concepts in sampling, measurement, data collection, and data analysis. Incompatible: 7611GBS OR 7611MKT - Market Research This course is offered: Gold Coast: Trimester 2 Day (Odd years) Night (Even years); Nathan in Trimester 1 Day (Odd years) Night (Even years); Online: Trimester 1 and Trimester 2.

Course study information

Credit points (awarded)

10 (10)

Study level

Postgraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 1Online Trimester 1Online Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Computer Laboratory
Computer Laboratory (43686) Monday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
G05 3.43
Health Sciences Building
Gold Coast Campus
Computer Laboratory (43685) Open Monday 13:00 - 13:50
Weeks 1 - 5, 6 - 12
G05 3.43
Health Sciences Building
Gold Coast Campus
Computer Laboratory (40410) Monday 12:00 - 12:50
Weeks 1 - 5, 6 - 12
G05 3.39
Health Sciences Building
Gold Coast Campus
Class Availability When Where Notes
You must attend this Seminar
Seminar (43687) Open Monday 10:00 - 11:50
Weeks 1 - 5, 6 - 12
G42 3.04
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (47541) Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Computer Laboratory
Computer Laboratory (17789) Monday 14:00 - 14:50
Weeks 1 - 7, 8 - 12
N50 -1.03
Business Building
Nathan Campus
Class Availability When Where Notes
You must attend this Seminar
Seminar (17790) Monday 12:00 - 13:50
Weeks 1 - 7, 8 - 12
N53 0.58
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (18068) Open Weeks 1 - 7, Mid-Trimester Break, 8 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40053) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (43626) Monday 17:00 - 19:50
Weeks 1 - 5, 6 - 12
G42 3.06
Griffith Business School
Gold Coast Campus