Services Marketing (7206MKT)

This course examines critical issues in services and relationship marketing. Key aspects of marketing in service organisations are addressed including the management of customer-contact employees. The nature and scope of marketing relationships between firms and with customers is also explored. Incompatible: 7605GBS OR 7605MKT - Services Marketing, 6206MKT AND 7206MKT AND 7029MKT (Critical Issues in Service & Relationship Marketing AND Services & Relationship Marketing AND The Marketing of Services AND Services Sector Marketing and Operations ) This course is offered in Trimester 2 at Gold Coast (ODD year); Nathan (EVEN years) and Online.

Course study information

Credit points (awarded)

10 (10)

Study level

Postgraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 2Online Trimester 2

Course offerings and timetables

Convenor

Course profile is currently unavailable

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (40409) Open Friday 10:00 - 12:50
Weeks 1 - 5, 6 - 12
G42 3.09
Griffith Business School
Gold Coast Campus

Convenor

Course profile is currently unavailable

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (42175) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40052) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (41246) Open Thursday 10:00 - 12:50
Weeks 1 - 5, 6 - 12
N50 0.32
Business Building
Nathan Campus