Brand Strategy and Management (7205MKT)

Branding is at the cutting edge of marketing theory and practice and participants will be able to apply the knowledge and skills that they develop during this course, in many spheres. One strongly interwoven thread of the course is sustainable branding, which is fundamental to sustainable businesses and other organizations, such as government and the not-for-profit sector. Sustainable branding has significant socio-economic benefits. This course takes students through the evolution of branding theory with an emphasis on integrating theory and relevant practical applications. The course takes a strategic approach to branding, and the processes, challenges and issues related to planning, implementing and evaluating sustainable branding strategies. The structure and processes of the course create a forum for open discussion and debate. Incompatible: 7603GBS OR 7603MKT - Brand Strategy and Management, 6205MKT AND 7027MKT (Brand Marketing in a Global Economy AND Strategic Brand Marketing AND Product & Brand Management for Consumer Markets) This course is offered: Gold Coast: Trimester 1 Night (Odd years) Day (Even years); Nathan: Trimester 2 Night (Odd years) Day (Even years; Online: Trimester 1 and Trimester 2.

Course study information

Credit points (awarded)

10 (10)

Study level

Postgraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Nathan Trimester 2Online Trimester 1Online Trimester 2

Course offerings and timetables

Convenor

Course profile is currently unavailable

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (40426) Open Friday 17:00 - 19:50
Weeks 1 - 5, 6 - 12
N76 1.05
Campus Heart Building
Nathan Campus

Convenor

Course profile is currently unavailable

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (42173) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (10482) Open Wednesday 17:00 - 19:50
Weeks 1, 2 - 7, 8 - 12
G42 2.17
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (13379) Open Weeks 1 - 7, Mid-Trimester Break, 8 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40613) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (41265) Monday 09:00 - 11:50
Weeks 1 - 5, 6 - 12
N53 0.56
Willett Centre
Nathan Campus