Digital and Interactive Marketing (7040MKT)

Digital media have already re-shaped the ways people get information, entertainment, and even interact with one another. Digital is disrupting industry after industry, market after market. Along the way, digital is reshaping marketing. Best practice in this new sort of marketing -- digital marketing -- is still evolving, but the broad outlines of good practice are already apparent. Although marketing in digital media build on the foundations of traditional marketing, there are also some radical differences. This course is offered: Gold Coast Trimester 1 Day; Nathan Trimester 2 Day; Online Trimester 1 and Trimester 2. Incompatible: 7607GBS OR 7607MKT - Digital & Interactive Marketing OR Digital Marketing AND 7040MKT - Digital Marketing.

Course study information

Credit points (awarded)

10 (10)

Study level

Postgraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Nathan Trimester 2Online Trimester 1Online Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10770) Open Wednesday 11:00 - 13:50
Weeks 1 - 7, 8 - 12
G42 3.06
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (13291) Open Weeks 1 - 7, Mid-Trimester Break, 8 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40546) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (47487) Open Tuesday 12:00 - 14:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (11893) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10750) Open Wednesday 11:00 - 13:50
Weeks 1 - 5, 6 - 12
G42 3.06
Griffith Business School
Gold Coast Campus