Strategic Marketing (7032MKT)

Marketing is a philosophy that permeates the entire organisation and not just the marketing department. The course presents a number of strategic concepts and then shows how they can be integrated to either evaluate or develop a marketing strategy. Some of the key concepts include distinctive strategies, generic strategies, sustainable competitive advantage and market positioning. However, the most important lesson is to adopt a holistic approach to a firm's marketing strategy. Incompatible: 7201MKT - Marketing Management & Strategy, 7609GBS OR 7609MKT- Strategic Marketing This course is offered: Gold Coast: Trimester 1 Day (Odd years) Night (Even years); Nathan: Trimester 2 Day (Odd years) Night (Even years); Online: Trimester 1 and 2.

Course study information

Credit points (awarded)

10 (10)

Study level

Postgraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Nathan Trimester 2Online Trimester 1Online Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (18064) Open Weeks 1 - 7, Mid-Trimester Break, 8 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (10399) Open Tuesday 12:00 - 14:50
Weeks 1 - 7, 8 - 12
G42 3.06
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (46824) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (41200) Open Wednesday 17:00 - 19:50
Weeks 1 - 5, 6 - 12
N16 0.03
Macrossan Building
Nathan Campus

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (10325) Open Wednesday 17:00 - 19:50
Weeks 1 - 5, 6, 9 - 12
G42 2.17
Griffith Business School
Gold Coast Campus
Saturday 09:00 - 14:50
Week 2
G42 3.09
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (11889) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.