Delivering a high quality and consistent experience to the tourist or guest is essential for the long-term sustainability of tourism and hospitality enterprises. The tourist/guest must participate in the production of the experience and, as a result, value is co-created and customised to the individual. Each and every experience is unique, and consists of a series of service encounters. This course places the customer at the centre of strategic planning, considers various techniques for successfully and consistently managing encounters between the tourist/guest and the service provider, and will provide future managers with a comprehensive understanding of key issues related to the management of the tourism and hospitality experience. This course is offered Off Shore in Hong Kong only.
Offshore Semester 2Offshore Trimester 1Offshore Trimester 3
Please view the full class and additional timetable information for Department of Tourism, Sport and Hotel Management
|You must enrol in this Class|
|Class (41748)||Open||17 June 2019 - 12 July 2019||This is a non-timetabled class. Please refer to the course profile for further information.|