Marketing Strategy and Metrics (3098MKT)

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This course introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment. This course is offered Off Shore in Hong Kong only.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Offshore Semester 1Offshore Semester 2

Course offerings and timetables

Convenor

Course profile is currently unavailable

Key dates

Course start date
12 August 2019
Last day to add a course
11 August 2019
Last day to drop a course without financial penalty (Census date)
18 August 2019
Last day to drop a course without academic penalty
25 August 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (41742) Open 12 August 2019 - 6 September 2019 This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
6 August 2018
Last day to add a course
5 August 2018
Last day to drop a course without financial penalty (Census date)
12 August 2018
Last day to drop a course without academic penalty
19 August 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40092) Open 6 August 2018 - 31 August 2018 This is a non-timetabled class. Please refer to the course profile for further information.