Services Marketing (3096MKT)

This course will provide students with an understanding and awareness of the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service marketers and the application of relevant service theory in practice. As such, this course builds upon and expands the marketing management concepts and models and adapts them to the services sector. Students will enhance their skills in the application of marketing strategies in order to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty and create and manage a healthy service-oriented environment. Incompatible: 2004MKT Consumer Psychology This course is offered Off Shore in Hong Kong only.

Course study information

Credit points (awarded)

10 (10)

Study level


Student contribution band

Band 3

Usually available

Offshore Semester 2Offshore Trimester 1Offshore Trimester 2Offshore Trimester 3

Course offerings and timetables


Key dates

Course start date
23 April 2019
Last day to add a course
22 April 2019
Last day to drop a course without financial penalty (Census date)
29 April 2019
Last day to drop a course without academic penalty
6 May 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (12958) Open 23 April 2019 - 17 May 2019 This is a non-timetabled class. Please refer to the course profile for further information.