This course will provide students with an understanding and awareness of the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service marketers and the application of relevant service theory in practice. As such, this course builds upon and expands the marketing management concepts and models and adapts them to the services sector. Students will enhance their skills in the application of marketing strategies in order to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty and create and manage a healthy service-oriented environment. Incompatible: 2004MKT Consumer Psychology This course is offered Off Shore in Hong Kong only.
Offshore Semester 2Offshore Trimester 1Offshore Trimester 2Offshore Trimester 3
Please view the full class and additional timetable information for Department of Marketing
|You must enrol in this Class|
|Class (12958)||Open||23 April 2019 - 17 May 2019||This is a non-timetabled class. Please refer to the course profile for further information.|