Digital and Social Media Marketing (3090MKT)

Over recent times, every sub-discipline within marketing has felt the effects from the advances in digitally enabled interactive communication technologies with the Internet and e-commerce the most visible but not only examples, that facilitate improved exchange relationships between suppliers and buyers. Consequently, there has been a clear need for both marketing students and practitioners to acquire a deeper understanding of how new interactive technologies can be utilised and combined with traditional marketing strategies and techniques. A desired outcome is for students to gain a working knowledge of how to plan, design and evaluate commercial web-sites from a strategic marketing perspective. This course examines emerging interactive technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Special emphasis is placed on the Internet and the design and evaluation of commercial web-sites. This course is offered Off Shore in Hong Kong only.

Course study information

Credit points (awarded)

10 (10)

Study level


Student contribution band

Band 3

Usually available

Offshore Semester 2Offshore Trimester 1Offshore Trimester 2Offshore Trimester 3

Course offerings and timetables


Key dates

Course start date
25 February 2019
Last day to add a course
24 February 2019
Last day to drop a course without financial penalty (Census date)
3 March 2019
Last day to drop a course without academic penalty
10 March 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (12949) Open 25 February 2019 - 22 March 2019 This is a non-timetabled class. Please refer to the course profile for further information.