Marketing Globally (3042MKT)

This course provides an overview of the complexities facing marketers in an ever increasing global marketplace. The course examines the commonalities and differences in how firms undertake marketing strategy and functions on a global scale: the merits of standardisation vs. adaption. Course elements include: the criteria that should be used to decide on and evaluate global markets; the mode of global market entry and the elements of a global marketing plan. This course is offered at Gold Coast and Nathan in Trimester 2.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (46892) Open Thursday 15:00 - 16:50
Weeks 1 - 5, 6 - 12
G17 THEATRE 4
Lecture Theatres 3/4 Complex
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (46899) Open Thursday 10:00 - 10:50
Weeks 2 - 5, 6 - 12
G17 2.10
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (46898) Thursday 11:00 - 11:50
Weeks 2 - 5, 6 - 12
G01 3.35
Academic 1
Gold Coast Campus
Workshop (46897) Open Thursday 12:00 - 12:50
Weeks 2 - 5, 6 - 12
G30 1.19
Arts & Education
Gold Coast Campus
Workshop (46896) Open Thursday 13:00 - 13:50
Weeks 2 - 5, 6 - 12
G11 3.64
Learning Commons
Gold Coast Campus
Workshop (46895) Thursday 14:00 - 14:50
Weeks 2 - 5, 6 - 12
G23 1.14
Multimedia Building
Gold Coast Campus
Workshop (46894) Open Thursday 18:00 - 18:50
Weeks 2 - 5, 6 - 12
G01 3.35
Academic 1
Gold Coast Campus
Workshop (46893) Thursday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
G06 3.28
Academic 2
Gold Coast Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (41420) Open Thursday 17:00 - 18:50
Weeks 1 - 5, 6 - 12
N78 0.11
Sir Samuel Griffith Building
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (47572) Full Friday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
N53 -1.21/-1.2
Willett Centre
Nathan Campus
Workshop (47571) Thursday 16:00 - 16:50
Weeks 2 - 5, 6 - 12
N53 0.63
Willett Centre
Nathan Campus
Workshop (47570) Friday 14:00 - 14:50
Weeks 2 - 5, 6 - 12
N72 -2.11
Glyn Davis Building
Nathan Campus
Workshop (47569) Open Friday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
N53 -1.21/-1.2
Willett Centre
Nathan Campus
Workshop (43943) Open Friday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
N53 -1.21/-1.2
Willett Centre
Nathan Campus
Workshop (43942) Full Thursday 19:00 - 20:50
Weeks 2 - 5, 6 - 12
N53 -1.21/-1.2
Willett Centre
Nathan Campus
Workshop (43941) Thursday 15:00 - 15:50
Weeks 2 - 5, 6 - 12
N53 0.63
Willett Centre
Nathan Campus
Workshop (43940) Open Friday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
N53 -1.21/-1.2
Willett Centre
Nathan Campus
Workshop (43939) Open Friday 15:00 - 15:50
Weeks 2 - 5, 6 - 12
N53 -1.24
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10597) Open Friday 11:00 - 12:50
Weeks 1 - 5, 6 - 12
G42 2.17
Griffith Business School
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (14482) Full Friday 13:00 - 13:50
Weeks 2 - 5, 6 - 12
G01 2.12
Academic 1
Gold Coast Campus
Workshop (14481) Full Friday 14:00 - 14:50
Weeks 2 - 5, 6 - 12
G16 1.16
Clinical Sciences 2
Gold Coast Campus
Workshop (14480) Friday 10:00 - 10:50
Weeks 2 - 5, 6 - 12
G39 1.14
Science and Engineering
Gold Coast Campus
Workshop (14478) Friday 13:00 - 13:50
Weeks 2 - 5, 6 - 12
G02 1.26G
Clinical Sciences Building
Gold Coast Campus
Workshop (14477) Friday 14:00 - 14:50
Weeks 2 - 5, 6 - 12
G16 1.15
Clinical Sciences 2
Gold Coast Campus
Workshop (14476) Open Friday 16:00 - 16:50
Weeks 2 - 5, 6 - 12
G39 1.14
Science and Engineering
Gold Coast Campus