Digital and Social Media Marketing (3040MKT)

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This course gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. This course is offered in Trimester 1 and Trimester 3 at Gold Coast and Nathan. Prerequisite: 1003MKT/1083MKT Introduction to Marketing.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Gold Coast Trimester 3Nathan Trimester 1Nathan Trimester 3

Course offerings and timetables

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (13765) Open Monday 17:00 - 18:50
Weeks 1 - 7, 8 - 12
G06 3.18
Academic 2
Gold Coast Campus
Workshop (13764) Full Monday 13:00 - 14:50
Weeks 1 - 6, 8 - 12
G06 3.28
Academic 2
Gold Coast Campus
Monday 13:00 - 14:50
Week 7
G42 3.05
Griffith Business School
Gold Coast Campus
Workshop (13763) Monday 10:00 - 11:50
Weeks 1 - 7, 8 - 12
G11 3.64
Learning Commons
Gold Coast Campus
Workshop (10450) Monday 08:00 - 09:50
Weeks 1 - 7, 8 - 12
G06 3.28
Academic 2
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (13768) Wednesday 13:00 - 14:50
Weeks 1 - 7, 8 - 12
N50 0.32
Business Building
Nathan Campus
Workshop (13767) Open Thursday 16:00 - 17:50
Weeks 1 - 7, 9 - 12
N50 0.32
Business Building
Nathan Campus
Friday 16:00 - 17:50
Week 8
N50 0.32
Business Building
Nathan Campus
Workshop (13766) Open Thursday 08:00 - 09:50
Weeks 1 - 7, 9 - 12
N50 0.32
Business Building
Nathan Campus
Friday 08:00 - 09:50
Week 8
N78 -1.11
Sir Samuel Griffith Building
Nathan Campus
Workshop (11672) Open Wednesday 17:00 - 18:50
Weeks 1 - 7, 8 - 12
N50 0.32
Business Building
Nathan Campus

Convenor

Key dates

Course start date
29 October 2018
Last day to add a course
11 November 2018
Last day to drop a course without financial penalty (Census date)
25 November 2018
Last day to drop a course without academic penalty
23 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (71498) Open Wednesday 18:00 - 19:50
Weeks 1 - 8, 9 - 12
G01 3.35
Academic 1
Gold Coast Campus
Workshop (71497) Wednesday 16:00 - 17:50
Weeks 1 - 8, 9 - 12
G01 3.35
Academic 1
Gold Coast Campus
Workshop (71496) Wednesday 14:00 - 15:50
Weeks 1 - 8, 9 - 12
G01 3.35
Academic 1
Gold Coast Campus
Workshop (71495) Wednesday 12:00 - 13:50
Weeks 1 - 8, 9 - 12
G01 3.35
Academic 1
Gold Coast Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (47538) Open Monday 08:00 - 09:50
Weeks 1 - 5, 6 - 12
N53 0.58
Willett Centre
Nathan Campus
Workshop (46958) Monday 14:00 - 15:50
Weeks 1 - 5, 6 - 12
N53 0.61
Willett Centre
Nathan Campus
Workshop (43603) Monday 16:00 - 17:50
Weeks 1 - 5, 6 - 12
N53 0.62
Willett Centre
Nathan Campus
Workshop (43602) Monday 18:00 - 19:50
Weeks 1 - 5, 6 - 12
N53 -1.20
Willett Centre
Nathan Campus
Workshop (43601) Monday 10:00 - 11:50
Weeks 1 - 5, 6 - 12
N53 0.58
Willett Centre
Nathan Campus
Workshop (43600) Monday 12:00 - 13:50
Weeks 1 - 5, 6 - 12
N53 -1.20
Willett Centre
Nathan Campus