Marketing Strategy and Metrics (3028MKT)

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This course introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment. Note: This course has a prerequisite Prerequisite: Completion of 160CP (Single Degree) or 240CP (Double Degree) and successful completion of 1003MKT Introduction to marketing or equivalent. Co-requisite: NIL Incompatible: 3028MKT Strategic Marketing 2033MKT OR 3088MKT Marketing Decision Making OR Strategic Marketing Simulation

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Gold Coast Trimester 2Nathan Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (47574) Open Friday 13:00 - 14:50
Weeks 2, 4, 6, 8, 10, 12
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (47573) Open Friday 13:00 - 14:50
Weeks 1, 3, 5, 7, 9, 11
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (47572) Closed Monday 08:00 - 09:50
Weeks 2, 4, 6, 8, 10, 12
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (47571) Closed Monday 08:00 - 09:50
Weeks 1, 3, 5, 7, 9, 11
G42 3.04
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
24 June 2019
Last day to add a course
7 July 2019
Last day to drop a course without financial penalty (Census date)
21 July 2019
Last day to drop a course without academic penalty
18 August 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (43720) Monday 09:00 - 10:50
15 July 2019,
29 July 2019,
19 August 2019,
2 September 2019,
16 September 2019,
30 September 2019
N50 0.32
Business Building
Nathan Campus
Workshop (43719) Monday 11:00 - 12:50
8 July 2019,
22 July 2019,
5 August 2019,
26 August 2019,
9 September 2019,
23 September 2019
N50 0.32
Business Building
Nathan Campus
Workshop (40425) Open Monday 09:00 - 10:50
8 July 2019,
22 July 2019,
5 August 2019,
26 August 2019,
9 September 2019,
23 September 2019
N50 0.32
Business Building
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (18506) Open Wednesday 18:00 - 19:50
Weeks 1, 3, 5, 7, 9, 11
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (13948) Full Wednesday 18:00 - 19:50
Weeks 2, 4, 6, 8, 10, 12
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (13947) Full Wednesday 16:00 - 17:50
Weeks 2, 4, 6, 8, 10, 12
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (10062) Full Wednesday 16:00 - 17:50
Weeks 1, 3, 5, 7, 9, 11
G42 3.04
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (43653) Full Monday 09:00 - 10:50
Weeks 2, 4, 6, 8, 10, 12
N50 0.32
Business Building
Nathan Campus
Workshop (43652) Full Monday 11:00 - 12:50
Weeks 1, 3, 5, 7, 9, 11
N50 0.32
Business Building
Nathan Campus
Workshop (41264) Monday 09:00 - 10:50
Weeks 1, 3, 5, 7, 9, 11
N50 0.32
Business Building
Nathan Campus