Entertainment and the Arts Marketing (3013MKT)

This course provides insights and knowledge of the marketing of entertainment and the arts. It builds upon the basic concepts and skills taught in 1003MKT Introduction to Marketing, and 2029MKT Advertising and Creative Strategies. It seeks to expand your understanding of those marketing theories and demonstrates how you can apply them specifically to the marketing of entertainment and arts products, services and organisations. This course is offered in Trimester 3 at Gold Coast and Nathan. Prerequisite: 1003MKT/1083MKT Introduction to Marketing

Course study information

Credit points (awarded)

10 (10)

Study level


Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Gold Coast Trimester 3Nathan Trimester 3

Course offerings and timetables


Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Workshop
Workshop (41333) Monday 13:00 - 15:50
Weeks 1 - 5, 6 - 12
G30 2.11
Arts & Education
Gold Coast Campus