Social Marketing: Applying Marketing for Social Change (3007MKT)

Social marketing provides a framework to designing effective behavioural change programs which can be used to change social, environmental and financial behaviours such as encouraging people to recycle more, make healthier eating choices or to save more money. The growing popularity of social marketing to change behaviour is reflected in increasing research interest and a growth in the number of people practicing and applying social marketing. In this hands-on course you will be in the driver seat to create positive change by designing a social marketing program. This course is offered: Gold Coast: Trimester 1 (from 2019) Night (even years) Day (odd years); Nathan: Trimester 1 Day (even years) Night (odd years).

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Nathan Trimester 1

Course offerings and timetables

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Workshop
Workshop (10163) Tuesday 15:00 - 17:50
Weeks 1 - 7, 8 - 12
N16 0.10
Macrossan Building
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (10162) Thursday 15:00 - 17:50
Weeks 1 - 7, 8 - 12
G23 1.14
Multimedia Building
Gold Coast Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Seminar
Seminar (40963) Thursday 18:00 - 20:50
Weeks 1 - 5, 6 - 12
G42 3.04
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Workshop
Workshop (10054) Wednesday 09:00 - 11:50
Weeks 1 - 5, 6 - 12
N16 0.08
Macrossan Building
Nathan Campus