Services Marketing (3006MKT)

This course demonstrates the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service businesses and the application of service theory in practice. You will develop and expand your management skills in the application of marketing strategies to improve service quality, increase and maintain customer satisfaction, generate customer loyalty and create and manage a healthy service-oriented environment. This course is offered in Trimester 2 at Gold Coast and Nathan. Note: This course has a prerequisite. Prerequisite: 2004MKT/2084MKT Consumer Psychology Incompatible: 3086MKT Services Marketing

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 2Nathan Trimester 3

Course offerings and timetables

Convenor

Key dates

Course start date
10 July 2019
Last day to add a course
23 July 2019
Last day to drop a course without financial penalty (Census date)
6 August 2019
Last day to drop a course without academic penalty
3 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (43532) Thursday 08:00 - 09:50
11 July 2019 - 8 August 2019,
22 August 2019 - 3 October 2019
G02 1.26F/26G
Clinical Sciences Building
Gold Coast Campus
Workshop (43530) Open Thursday 18:00 - 19:50
11 July 2019 - 8 August 2019,
22 August 2019 - 3 October 2019
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (43529) Open Wednesday 08:00 - 09:50
10 July 2019 - 7 August 2019,
21 August 2019 - 2 October 2019
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (43527) Thursday 16:00 - 17:50
11 July 2019 - 8 August 2019,
22 August 2019 - 3 October 2019
G16 1.13
Clinical Sciences 2
Gold Coast Campus
Workshop (40363) Full Thursday 10:00 - 11:50
11 July 2019 - 8 August 2019,
22 August 2019 - 3 October 2019
G42 1.08
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
1 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (43536) Open Tuesday 18:00 - 19:50
9 July 2019 - 6 August 2019,
20 August 2019 - 1 October 2019
N50 0.32
Business Building
Nathan Campus
DRAFT
Workshop (43535) Full Monday 14:00 - 15:50
8 July 2019 - 5 August 2019,
19 August 2019 - 30 September 2019
N50 0.32
Business Building
Nathan Campus
DRAFT
Workshop (43534) Open Tuesday 12:00 - 13:50
9 July 2019 - 6 August 2019,
20 August 2019 - 1 October 2019
N50 0.32
Business Building
Nathan Campus
DRAFT
Workshop (43533) Open Tuesday 10:00 - 11:50
9 July 2019 - 6 August 2019,
20 August 2019 - 1 October 2019
N50 0.32
Business Building
Nathan Campus
DRAFT
Workshop (40364) Open Tuesday 08:00 - 09:50
9 July 2019 - 6 August 2019,
20 August 2019 - 1 October 2019
N50 0.32
Business Building
Nathan Campus
DRAFT

Convenor

Key dates

Course start date
29 October 2018
Last day to add a course
11 November 2018
Last day to drop a course without financial penalty (Census date)
25 November 2018
Last day to drop a course without academic penalty
23 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (71651) Open Tuesday 10:00 - 11:50
Weeks 1 - 7, 9 - 12
N22 THEATRE 2
Northern Theatres 1/2 Complex
Nathan Campus
Tuesday 10:00 - 11:50
Week 8
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (71655) Tuesday 13:00 - 13:50
Weeks 2 - 8, 9 - 12
N76 1.04
Campus Heart Building
Nathan Campus
Workshop (71654) Open Tuesday 13:00 - 13:50
Weeks 2 - 8, 9 - 12
N76 1.04
Campus Heart Building
Nathan Campus
Workshop (71653) Tuesday 13:00 - 13:50
Weeks 2 - 8, 9 - 12
N76 1.04
Campus Heart Building
Nathan Campus
Workshop (71652) Open Tuesday 12:00 - 12:50
Weeks 2 - 8, 9 - 12
N29 0.03
Northern Theatres3/4/5 Complex
Nathan Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (41193) Thursday 13:00 - 14:50
Weeks 1 - 5, 6 - 12
G40 LEC TH 1
Griffith Health Centre
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (43503) Full Thursday 12:00 - 12:50
Weeks 2 - 5, 6 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (43502) Thursday 16:00 - 16:50
Weeks 2 - 5, 6 - 12
G39 1.14
Science and Engineering
Gold Coast Campus
Workshop (43500) Full Thursday 12:00 - 12:50
Weeks 2 - 5, 6 - 12
G39 1.16
Science and Engineering
Gold Coast Campus
Workshop (43499) Thursday 15:00 - 15:50
Weeks 2 - 5, 6 - 12
G39 1.14
Science and Engineering
Gold Coast Campus
Workshop (43498) Open Thursday 16:00 - 16:50
Weeks 2 - 5, 6 - 12
G39 1.15
Science and Engineering
Gold Coast Campus
Workshop (43497) Full Thursday 15:00 - 15:50
Weeks 2 - 5, 6 - 12
G39 1.15
Science and Engineering
Gold Coast Campus