Event Marketing and Sponsorship (2315THS)

The course is designed to provide students with a comprehensive coverage of events and sponsorship strategies. This course will first expose students to basic principles of motivation for participants and spectators to develop the ability to apply broad principles underlying why consumers attend events across a variety of contexts and situations. Students will then utilise this knowledge on motivation to develop a marketing plan, as well as a customised sponsorship proposal, on behalf of a designated event organisation. Incompatible: 2315HSL Event Marketing and Sponsorship. This course is offered: Gold Coast: Trimester 1 Day Nathan: Trimester 1 Day

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Nathan Trimester 1

Course offerings and timetables

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Tourism, Sport and Hotel Management

Class Availability When Where Notes
You must attend this Lecture
Lecture (10666) Open Thursday 10:00 - 11:50
Weeks 1 - 7, 8 - 12
G03 THEATR 2
Lecture Theatres 1/2 Complex
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (14209) Thursday 14:00 - 14:50
Weeks 1 - 7, 8 - 12
G40 4.112
Griffith Health Centre
Gold Coast Campus
Workshop (14208) Thursday 15:00 - 15:50
Weeks 1 - 7, 8 - 12
G40 4.112
Griffith Health Centre
Gold Coast Campus
Workshop (14207) Thursday 14:00 - 14:50
Weeks 1 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (14206) Thursday 09:00 - 09:50
Weeks 1 - 7, 8 - 12
G42 1.08
Griffith Business School
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Tourism, Sport and Hotel Management

Class Availability When Where Notes
You must attend this Lecture
Lecture (10667) Open Wednesday 13:00 - 14:50
Weeks 1 - 7, 8 - 12
N48 0.14
Health Science
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (14213) Thursday 14:00 - 14:50
Weeks 1 - 7, 8 - 12
N53 0.64
Willett Centre
Nathan Campus
Workshop (14212) Thursday 11:00 - 11:50
Weeks 1 - 7, 8 - 12
N53 0.58
Willett Centre
Nathan Campus
Workshop (14211) Full Thursday 09:00 - 09:50
Weeks 1 - 7, 8 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (14210) Thursday 14:00 - 14:50
Weeks 1 - 7, 8 - 12
N53 0.62
Willett Centre
Nathan Campus