Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services. This course is offered Off Shore in Hong Kong only.
Offshore Trimester 1Offshore Trimester 2Offshore Trimester 3
Please view the full class and additional timetable information for Department of Marketing
|You must enrol in this Class|
|Class (70310)||Open||3 December 2018 - 28 December 2018||This is a non-timetabled class. Please refer to the course profile for further information.|