Advertising and Creative Strategies (2191MKT)

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services. This course is offered Off Shore in Hong Kong only.

Course study information

Credit points (awarded)

10 (10)

Study level


Student contribution band

Band 3

Usually available

Offshore Trimester 1Offshore Trimester 2Offshore Trimester 3

Course offerings and timetables


Key dates

Course start date
3 December 2018
Last day to add a course
2 December 2018
Last day to drop a course without financial penalty (Census date)
9 December 2018
Last day to drop a course without academic penalty
16 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (70310) Open 3 December 2018 - 28 December 2018 This is a non-timetabled class. Please refer to the course profile for further information.