Branding and Promoting New Business Ventures (2098MKT)

New business ventures typically start with no recognised brand name, no customers and no market reputation. Without a strong brand and effective promotion the new venture is likely to fail. One of the key challenges for new ventures is to create awareness of their business offering, and to build customer interest in the new business enterprise. Potential customers must be converted to actual customers by building their desire to purchase the new venture's product or service. This course provides an introductory smorgasbord of creative and cost-effective promotional techniques in the special context of new business ventures, small and family businesses. In the case of self-employed professionals, building a personal brand is imperative to differentiate your business offering to stand out from your competitors and build increased customer loyalty. This course provides students with the skills and knowledge necessary to successfully build their brand, utilise their social networks, and employ other cost-effective promotional tools to communicate with their customers. This course is offered: Logan: Trimester 3 Day; Online: Trimester 3; Nathan: Trimester 2; Gold Coast: Trimester 1; Southbank: Trimester 1.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Logan Trimester 3Nathan Trimester 2Online Trimester 3South Bank Trimester 1

Course offerings and timetables

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (41163) Open Tuesday 10:00 - 12:50
Weeks 1 - 5, 6 - 12
N34 0.05
Science 2 Building
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (11284) Open Wednesday 14:00 - 15:50
Weeks 1 - 7, 8 - 12
G06 2.05
Academic 2
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (16011) Wednesday 13:00 - 13:50
Weeks 2 - 7, 8 - 12
G02 1.26G
Clinical Sciences Building
Gold Coast Campus
Workshop (16010) Open Wednesday 17:00 - 17:50
Weeks 2 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (16009) Wednesday 16:00 - 16:50
Weeks 2 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (11285) Tuesday 09:00 - 11:50
Weeks 1 - 7, 8 - 12
S07 2.16
Griff South Bank Grad Centre
South Bank Campus

Convenor

Key dates

Course start date
29 October 2018
Last day to add a course
11 November 2018
Last day to drop a course without financial penalty (Census date)
25 November 2018
Last day to drop a course without academic penalty
23 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (70307) Open Weeks 1 - 8, Mid-Trimester Break, 9 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
29 October 2018
Last day to add a course
11 November 2018
Last day to drop a course without financial penalty (Census date)
25 November 2018
Last day to drop a course without academic penalty
23 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70038) Open Wednesday 09:00 - 10:50
Week 1
L08 THEATRE 2
Academic 2 Building
Logan Campus
Class Availability When Where Notes
You must attend this Workshop
Workshop (70969) Open Wednesday 09:00 - 11:50
Weeks 2 - 8, 9 - 12
L05 3.02
Academic 1 Building
Logan Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (42166) Open Tuesday 10:00 - 12:50
Weeks 1 - 5, 6 - 12
N34 0.05
Science 2 Building
Nathan Campus