Market Research (2095MKT)

This course enables participants to identify the marketing information needs of an organisation and to develop an appropriate research procedure to provide that information. It introduces basic concepts in problem definition, measurement, research design, data collection, data analysis and presentation of findings. Students must submit all assessment items in order to pass the course. Incompatable: 2034MKT Market Research This course is offered Off Shore in Hong Kong only.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Offshore Semester 2Offshore Trimester 1Offshore Trimester 2Offshore Trimester 3

Course offerings and timetables

Convenor

Course profile is currently unavailable

Key dates

Course start date
21 October 2019
Last day to add a course
20 October 2019
Last day to drop a course without financial penalty (Census date)
27 October 2019
Last day to drop a course without academic penalty
3 November 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (41660) Open 21 October 2019 - 15 November 2019 This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
8 October 2018
Last day to add a course
7 October 2018
Last day to drop a course without financial penalty (Census date)
14 October 2018
Last day to drop a course without academic penalty
21 October 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40231) Open 8 October 2018 - 2 November 2018 This is a non-timetabled class. Please refer to the course profile for further information.