Retail Marketing (2036MKT)

Retail marketing is an exciting area of contemporary business. This course emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. It is critical for all businesses (including manufacturers and wholesalers) to understand and utilise retail marketing theory to sustain retail brands. Through this approach you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment. You apply retail marketing theory to relevant and practical retail issues with these experiences providing you with a skill set essential to your business career. This course is offered: Trimester 1: Gold Coast and Southbank Campus; Trimester 2: Nathan, Logan and Online.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Logan Trimester 2Nathan Trimester 2Online Trimester 2South Bank Trimester 1

Course offerings and timetables

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (41658) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (43680) Open Wednesday 17:00 - 18:50
Weeks 1 - 5, 6 - 12
N53 0.57
Willett Centre
Nathan Campus
Workshop (40406) Full Wednesday 15:00 - 16:50
Weeks 1 - 5, 6 - 12
N50 0.32
Business Building
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10455) Tuesday 13:00 - 14:50
Weeks 1, 5, 12
G39 1.17
Science and Engineering
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (17584) Open Tuesday 16:00 - 17:50
Weeks 2 - 4, 6 - 7, 8 - 11
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (17583) Full Tuesday 14:00 - 15:50
Weeks 2 - 4, 6 - 7, 8 - 11
G30 2.11
Arts & Education
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10456) Open Monday 15:00 - 16:50
Weeks 1, 5, 12
S07 2.16
Griff South Bank Grad Centre
South Bank Campus
Class Availability When Where Notes
You must attend this Workshop
Workshop (13776) Open Monday 15:00 - 16:50
Weeks 2 - 4, 6 - 7, 8 - 11
S07 2.16
Griff South Bank Grad Centre
South Bank Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Workshop
Workshop (41242) Open Wednesday 10:00 - 11:50
Weeks 1 - 5, 6 - 12
L03 3.05
Wayne Goss Centre
Logan Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (47253) Full Wednesday 17:00 - 18:50
Weeks 1 - 5, 6 - 12
N53 0.57
Willett Centre
Nathan Campus
Workshop (41243) Wednesday 15:00 - 16:50
Weeks 1 - 5, 6 - 12
N50 0.32
Business Building
Nathan Campus

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (40230) Open Weeks 1 - 5, Mid-Trimester Break, 6 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.