Market Research (2034MKT)

Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials. This course is offered: Gold Coast: Trimester 2; Nathan: Trimester 2. Note: This course has a prerequisite Prerequisite: 1003MKT/1083MKT Introduction to Marketing Incompatible: 2184MKT OR 2095MKT Market Research

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
9 July 2018
Last day to add a course
22 July 2018
Last day to drop a course without financial penalty (Census date)
5 August 2018
Last day to drop a course without academic penalty
9 September 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Computer Laboratory
Computer Laboratory (43610) Thursday 18:00 - 19:50
Weeks 1 - 5, 6 - 12
N50 -1.02
Business Building
Nathan Campus
Computer Laboratory (43609) Full Thursday 16:00 - 17:50
Weeks 1 - 5, 6 - 12
N50 -1.02
Business Building
Nathan Campus
Computer Laboratory (43608) Monday 10:00 - 11:50
Weeks 1 - 5, 6 - 12
N06 -2.04
Patience Thoms Building
Nathan Campus
Computer Laboratory (43607) Monday 08:00 - 09:50
Weeks 1 - 5, 6 - 12
N06 -2.04
Patience Thoms Building
Nathan Campus
Computer Laboratory (43606) Friday 17:00 - 18:50
Weeks 1 - 5, 6 - 12
N50 -1.03
Business Building
Nathan Campus
Computer Laboratory (43605) Full Friday 14:00 - 15:50
Weeks 1 - 5, 6 - 12
N06 -2.04
Patience Thoms Building
Nathan Campus
Computer Laboratory (43604) Friday 12:00 - 13:50
Weeks 1 - 5, 6 - 12
N06 -2.04
Patience Thoms Building
Nathan Campus

Convenor

Key dates

Course start date
26 February 2018
Last day to add a course
11 March 2018
Last day to drop a course without financial penalty (Census date)
25 March 2018
Last day to drop a course without academic penalty
6 May 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10381) Thursday 18:00 - 19:50
Weeks 1 - 5, 6 - 12
G42 2.17
Griffith Business School
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (14031) Full Thursday 16:00 - 16:50
Weeks 2 - 5, 6 - 12
G39 1.21
Science and Engineering
Gold Coast Campus
Workshop (14030) Thursday 15:00 - 15:50
Weeks 2 - 5, 6 - 12
G39 2.26
Science and Engineering
Gold Coast Campus
Workshop (14029) Thursday 12:00 - 12:50
Weeks 2 - 5, 6 - 12
G23 1.21
Multimedia Building
Gold Coast Campus
Workshop (14028) Thursday 20:00 - 20:50
Weeks 2 - 5, 6 - 12
G05 3.43
Health Sciences Building
Gold Coast Campus
Workshop (14027) Thursday 13:00 - 13:50
Weeks 2 - 5, 6 - 12
G23 1.21
Multimedia Building
Gold Coast Campus
Workshop (14026) Thursday 14:00 - 14:50
Weeks 2 - 5, 6 - 12
G23 1.21
Multimedia Building
Gold Coast Campus
Workshop (14024) Thursday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
G23 1.21
Multimedia Building
Gold Coast Campus
Workshop (14023) Thursday 17:00 - 17:50
Weeks 2 - 5, 6 - 12
G39 1.21
Science and Engineering
Gold Coast Campus
Workshop (14022) Thursday 14:00 - 14:50
Weeks 2 - 5, 6 - 12
G39 1.21
Science and Engineering
Gold Coast Campus
Workshop (14021) Thursday 15:00 - 15:50
Weeks 2 - 5, 6 - 12
G23 1.21
Multimedia Building
Gold Coast Campus