Advertising and Creative Strategies (2029MKT)

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services. This course is offered in Trimester 1 at Gold Coast and Nathan. Prerequisite: 1003MKT/1083MKT Introduction to Marketing Incompatible: 2089MKT Marketing Communications OR Advertising & Creative Strategies

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Nathan Trimester 1

Course offerings and timetables

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (13774) Open Friday 16:00 - 17:50
Weeks 1 - 7, 8 - 12
N76 1.04
Campus Heart Building
Nathan Campus
Workshop (13773) Open Friday 18:00 - 19:50
Weeks 1 - 7, 8 - 12
N76 1.04
Campus Heart Building
Nathan Campus
Workshop (13772) Friday 11:00 - 12:50
Weeks 8 - 12, 1 - 7
N78 -1.13
Sir Samuel Griffith Building
Nathan Campus
Workshop (10454) Open Friday 14:00 - 15:50
Weeks 1 - 7, 8 - 12
N76 1.04
Campus Heart Building
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Workshop
Workshop (13771) Tuesday 13:00 - 14:50
Weeks 1 - 7, 8 - 12
G42 3.04
Griffith Business School
Gold Coast Campus
Workshop (13770) Tuesday 18:00 - 19:50
Weeks 1 - 7, 8 - 12
G06 3.28
Academic 2
Gold Coast Campus
Workshop (13769) Monday 10:00 - 11:50
Weeks 1 - 7, 8 - 12
G23 1.14
Multimedia Building
Gold Coast Campus
Workshop (10453) Open Monday 08:00 - 09:50
Weeks 1 - 7, 8 - 12
G39 1.14&1.16
Science and Engineering
Gold Coast Campus