This course introduces students to the theory and practice of public relations in the business, government and third sectors. In providing the foundations for the public relations major, it establishes an understanding of the industry as a whole and the importance of a knowledge base in the fields of research, writing, presentation, law and ethics. It examines public relations as a part of the mass media communication process and as a vital management function. OUA Course Code: CMM127; Prerequisites: NIL; Co-requisites: NIL; Incompatible: NIL. Course not offered from 2019.