Introduction to Marketing (1003MKT)

This course provides knowledge and practice in the analytical, creative and strategic functions of marketing. The course presents a set of approaches and frameworks centred upon the "4Ps" (Product, Price, Place, and Promotion), to develop your competence to create a marketing plan, one of the major tools of business. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Prerequisites:NIL Co- requisites : NIL Incompatible: 1083MKT Introduction to Marketing, 1007IBA International Marketing

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 1Gold Coast Trimester 2Gold Coast Trimester 3Logan Trimester 1Nathan Trimester 1Nathan Trimester 2Nathan Trimester 3Online Trimester 1

Course offerings and timetables

Convenor

Key dates

Course start date
28 October 2019
Last day to add a course
10 November 2019
Last day to drop a course without financial penalty (Census date)
24 November 2019
Last day to drop a course without academic penalty
22 December 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70162) Tuesday 11:00 - 12:50
Weeks 1 - 8, 9 - 12
G42 2.17
Griffith Business School
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (71651) Open Tuesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
G01 3.25
Academic 1
Gold Coast Campus
Workshop (70762) Tuesday 16:00 - 16:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70761) Full Tuesday 14:00 - 14:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70760) Full Tuesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70759) Full Tuesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70758) Full Tuesday 10:00 - 10:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70757) Full Tuesday 09:00 - 09:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus

Convenor

Key dates

Course start date
28 October 2019
Last day to add a course
10 November 2019
Last day to drop a course without financial penalty (Census date)
24 November 2019
Last day to drop a course without academic penalty
22 December 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70163) Open Wednesday 09:00 - 10:50
Weeks 1 - 8, 9 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (70769) Open Wednesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70768) Open Wednesday 14:00 - 14:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70767) Wednesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70766) Full Wednesday 12:00 - 12:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70765) Wednesday 11:00 - 11:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70764) Full Wednesday 12:00 - 12:50
Weeks 1 - 8, 9 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (70763) Full Wednesday 11:00 - 11:50
Weeks 1 - 8, 9 - 12
N53 0.60
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (40243) Friday 12:00 - 13:50
Weeks 1 - 5, 6 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (42949) Friday 09:00 - 09:50
Weeks 1 - 5, 6 - 12
N72 -2.11
Glyn Davis Building
Nathan Campus
Workshop (42948) Open Friday 17:00 - 17:50
Weeks 6 - 12, 1 - 5
N53 -1.20
Willett Centre
Nathan Campus
Workshop (42947) Friday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (42946) Friday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42945) Open Friday 18:00 - 18:50
Weeks 1 - 5, 6 - 12
N53 -1.20
Willett Centre
Nathan Campus
Workshop (42944) Closed Friday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
N53 0.58
Willett Centre
Nathan Campus
Workshop (42943) Friday 11:00 - 11:50
Weeks 1 - 5, 6 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (42942) Friday 10:00 - 10:50
Weeks 1 - 5, 6 - 12
N53 0.57
Willett Centre
Nathan Campus
Workshop (42941) Friday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
N53 0.65
Willett Centre
Nathan Campus
Workshop (42940) Friday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
N53 -1.22
Willett Centre
Nathan Campus
Workshop (42939) Friday 15:00 - 15:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42938) Friday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42937) Friday 10:00 - 10:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42936) Friday 11:00 - 11:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
8 July 2019
Last day to add a course
21 July 2019
Last day to drop a course without financial penalty (Census date)
4 August 2019
Last day to drop a course without academic penalty
8 September 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (40242) Open Tuesday 18:00 - 19:50
Weeks 1 - 5, 6 - 12
G40 AUDITORIUM
Griffith Health Centre
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (42934) Open Tuesday 10:00 - 10:50
Weeks 1 - 5, 6 - 12
G11 3.61
Learning Commons
Gold Coast Campus
Workshop (42933) Tuesday 11:00 - 11:50
Weeks 1 - 5, 6 - 12
G16 1.14
Clinical Sciences 2
Gold Coast Campus
Workshop (42932) Open Tuesday 12:00 - 12:50
Weeks 1 - 5, 6 - 12
G39 1.13
Science and Engineering
Gold Coast Campus
Workshop (42931) Tuesday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (42930) Tuesday 15:00 - 15:50
Weeks 1 - 5, 6 - 12
G06 1.12
Academic 2
Gold Coast Campus
Workshop (42928) Tuesday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (42927) Tuesday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
G11 3.62
Learning Commons
Gold Coast Campus
Workshop (42926) Open Tuesday 12:00 - 12:50
Weeks 1 - 5, 6 - 12
G11 3.62
Learning Commons
Gold Coast Campus
Workshop (42925) Tuesday 13:00 - 13:50
Weeks 1 - 5, 6 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (42924) Tuesday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
G16 1.11
Clinical Sciences 2
Gold Coast Campus
Workshop (42922) Tuesday 15:00 - 15:50
Weeks 1 - 5, 6 - 12
G39 1.16
Science and Engineering
Gold Coast Campus
Workshop (42921) Tuesday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (42920) Tuesday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (42919) Tuesday 13:00 - 13:50
Weeks 1 - 5, 6 - 12
G16 1.11
Clinical Sciences 2
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10233) Tuesday 13:00 - 14:50
Weeks 1 - 7, 8 - 12
G40 AUDITORIUM
Griffith Health Centre
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (12063) Open Tuesday 18:00 - 18:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12062) Tuesday 17:00 - 17:50
Weeks 1 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (12061) Open Tuesday 19:00 - 19:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12060) Tuesday 17:00 - 17:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12059) Tuesday 15:00 - 15:50
Weeks 1 - 7, 8 - 12
G42 2.15
Griffith Business School
Gold Coast Campus
Workshop (12058) Tuesday 10:00 - 10:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12057) Tuesday 12:00 - 12:50
Weeks 1 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (12056) Tuesday 09:00 - 09:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12055) Tuesday 11:00 - 11:50
Weeks 1 - 7, 8 - 12
G42 2.15
Griffith Business School
Gold Coast Campus
Workshop (12054) Tuesday 16:00 - 16:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12053) Tuesday 18:00 - 18:50
Weeks 1 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (12052) Tuesday 10:00 - 10:50
Weeks 1 - 7, 8 - 12
G42 2.15
Griffith Business School
Gold Coast Campus
Workshop (12051) Tuesday 11:00 - 11:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (12050) Tuesday 12:00 - 12:50
Weeks 1 - 7, 8 - 12
G39 1.13
Science and Engineering
Gold Coast Campus
Workshop (12049) Full Tuesday 08:00 - 08:50
Weeks 1 - 7, 8 - 12
G39 1.16
Science and Engineering
Gold Coast Campus
Workshop (12048) Tuesday 09:00 - 09:50
Weeks 1 - 7, 8 - 12
G39 1.16
Science and Engineering
Gold Coast Campus
Workshop (12047) Tuesday 16:00 - 16:50
Weeks 1 - 7, 8 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (12046) Tuesday 15:00 - 15:50
Weeks 1 - 7, 8 - 12
G39 1.19
Science and Engineering
Gold Coast Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend one Lecture
Lecture (12067) Open Tuesday 18:00 - 19:50
Weeks 1 - 7, 8 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Lecture (10235) Tuesday 14:00 - 15:50
Weeks 1 - 7, 8 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (12089) Tuesday 17:00 - 17:50
Weeks 1 - 7, 8 - 12
N53 0.61
Willett Centre
Nathan Campus
Workshop (12088) Tuesday 17:00 - 17:50
Weeks 1 - 7, 8 - 12
N53 0.57
Willett Centre
Nathan Campus
Workshop (12087) Wednesday 13:00 - 13:50
Weeks 1 - 7, 8 - 12
N53 0.56
Willett Centre
Nathan Campus
Workshop (12086) Wednesday 14:00 - 14:50
Weeks 1 - 7, 8 - 12
N53 -1.22
Willett Centre
Nathan Campus
Workshop (12085) Wednesday 11:00 - 11:50
Weeks 1 - 7, 8 - 12
N53 0.63
Willett Centre
Nathan Campus
Workshop (12084) Tuesday 19:00 - 19:50
Weeks 1 - 7, 8 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (12083) Tuesday 12:00 - 12:50
Weeks 1 - 7, 8 - 12
N72 -2.12
Glyn Davis Building
Nathan Campus
Workshop (12081) Tuesday 11:00 - 11:50
Weeks 1 - 7, 8 - 12
N53 -1.22
Willett Centre
Nathan Campus
Workshop (12080) Open Tuesday 13:00 - 13:50
Weeks 1 - 7, 8 - 12
N53 -1.22
Willett Centre
Nathan Campus
Workshop (12079) Tuesday 16:00 - 16:50
Weeks 1 - 7, 8 - 12
N53 -1.22
Willett Centre
Nathan Campus
Workshop (12078) Wednesday 10:00 - 10:50
Weeks 1 - 7, 8 - 12
N76 1.05
Campus Heart Building
Nathan Campus
Workshop (12077) Tuesday 16:00 - 16:50
Weeks 1 - 7, 8 - 12
N53 0.63
Willett Centre
Nathan Campus
Workshop (12076) Tuesday 17:00 - 17:50
Weeks 1 - 7, 8 - 12
N53 0.65
Willett Centre
Nathan Campus
Workshop (12075) Tuesday 20:00 - 20:50
Weeks 8 - 12, 1 - 7
N53 0.59
Willett Centre
Nathan Campus
Workshop (12074) Tuesday 13:00 - 13:50
Weeks 1 - 7, 8 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (12073) Tuesday 11:00 - 11:50
Weeks 1 - 7, 8 - 12
N53 0.62
Willett Centre
Nathan Campus
Workshop (12072) Tuesday 18:00 - 18:50
Weeks 1 - 7, 8 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (12070) Tuesday 13:00 - 13:50
Weeks 1 - 7, 8 - 12
N78 -1.11
Sir Samuel Griffith Building
Nathan Campus
Workshop (12069) Tuesday 12:00 - 12:50
Weeks 1 - 7, 8 - 12
N53 0.65
Willett Centre
Nathan Campus
Workshop (12068) Tuesday 10:00 - 10:50
Weeks 1 - 7, 8 - 12
N53 -1.22
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10234) Open Wednesday 12:00 - 13:50
Weeks 1, 12
L08 1.06
Academic 2 Building
Logan Campus
Class Availability When Where Notes
You must attend this Workshop
Workshop (12066) Open Wednesday 14:00 - 15:50
Weeks 2 - 7, 8 - 11
L05 2.11
Academic 1 Building
Logan Campus

Convenor

Key dates

Course start date
25 February 2019
Last day to add a course
10 March 2019
Last day to drop a course without financial penalty (Census date)
24 March 2019
Last day to drop a course without academic penalty
28 April 2019

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (12856) Open Weeks 1 - 7, Mid-Trimester Break, 8 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
29 October 2018
Last day to add a course
11 November 2018
Last day to drop a course without financial penalty (Census date)
25 November 2018
Last day to drop a course without academic penalty
23 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70124) Open Tuesday 11:00 - 12:50
Weeks 1 - 8, 9 - 12
G42 2.17
Griffith Business School
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (70575) Tuesday 16:00 - 16:50
Weeks 1 - 8, 9 - 12
G17 2.10
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70574) Tuesday 14:00 - 14:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70573) Open Tuesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70572) Tuesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70571) Tuesday 10:00 - 10:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70570) Tuesday 09:00 - 09:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus

Convenor

Key dates

Course start date
29 October 2018
Last day to add a course
11 November 2018
Last day to drop a course without financial penalty (Census date)
25 November 2018
Last day to drop a course without academic penalty
23 December 2018

Please view the full class and additional timetable information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70125) Open Wednesday 09:00 - 10:50
Weeks 1 - 6, 8, 9 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Wednesday 09:00 - 10:50
Week 7
N78 0.11
Sir Samuel Griffith Building
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (70584) Open Wednesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70583) Open Wednesday 14:00 - 14:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70582) Wednesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70581) Full Wednesday 12:00 - 12:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70580) Full Wednesday 11:00 - 11:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70578) Open Wednesday 12:00 - 12:50
Weeks 1 - 8, 9 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (70577) Wednesday 11:00 - 11:50
Weeks 1 - 8, 9 - 12
N53 0.60
Willett Centre
Nathan Campus